You’re not lazy. You’re not behind.
You’ve got the talent.
You’ve got the pieces.
But...
You second-guess your prices.
You hesitate to show your face.
You tweak your captions 15 times
before posting or don't post at all.
You love what you create… but selling it?
That's the hard part.
You're not alone.
Most jewelers are handed marketing strategies that were never created for jewelry. Glow Up Club is where jewelry brand owners learn to sell with real strategy, and in a way that's actually sustainable for the person behind the brand.
Glow Up Club is a monthly membership for jewelry brands that want to sell in a way that feels good, sustainable, and true to who you are… without skipping the actual strategy.
Because here's the thing: feeling good about selling doesn't mean staying vague about it. Inside the club, you get real, specific, do-it-this-week strategy: what to say when someone comments "so beautiful 😍" and never buys, how to close a sale in the DMs without feeling pushy, how to price for actual profit, how to plan a holiday season that doesn't flatten you. Every class ends with homework. And you're not left alone with it, I keep you accountable.
Show up and sell online without burning out or faking confidence
Turn admiration ("it's stunning!") into ownership ("I need this in my life")
Create magnetic content that feels like an extension of your artistry
Confidently raise your prices and hold them, EVEN when someone asks for a discount
Build a brand that feels like you (not a diluted version)
Scale your business in a way that honors your rhythms
WHAT MAKES THIS DIFFERENT
Three things, honestly.
01
Messaging
Most jewelers don't have a content problem, they have a translation problem. The depth is in the work; it just never makes it into words. Everything inside the club is built around getting YOUR message across, so the right people stop scrolling and start asking… not fitting you into a template of someone else's.
02
simplicity
You will never leave a class with a 47-step strategy. You don't need more strategies: you need fewer, done properly. My whole approach is stripping things back to the few moves that actually move money, because a simple plan you follow beats a brilliant one you abandon.
03
energy
The energy you leave with. Members tell me the shift by the end of a class is the reason they keep coming: walking in feeling stuck or behind, and walking out knowing exactly what to do, with a real sense of possibility instead of hopelessness. Strategy tells you what to do. That shift is what makes you actually do it.
WHAT HAPPENS ON THE CALLS
all members
THE MONTHLY STRATEGY CLASS
Mastering DM Sales
Authority Content That Sells
Turning Interest Into Sales
Q1 Sales Reset
Profit-Proof: Adjusting for Rising Costs & Growing Like a CEO
Can't make it live? Every replay lives in Collectible.
Gold members
GROUP
COACHING CALLS
Twice a month. This is where your real business gets coached. Bring your actual situation, let’s say: the follower who compliments but never buys, the pricing you know is too low, the goal you set in January and slowly abandoned… and get coached on it, live.
And trust me, I WILL what you committed to and ask you about it next time. That's the point.remember
(all members- yours from day one)
Sales success isn't just strategy: it's 10% strategy, 90% mindset and embodiment. The Sales Surge Challenge is a 30-day audio journey that transforms how you approach selling: daily voice notes from me weaving together mindset shifts, grounding practices, and strategy you can act on the same day.
The moment you join, day one is waiting for you. Follow it at your pace, and come back to it whenever your selling energy needs a reset.
Y our M essage
a special feature for Gold members
Here's the thing: your content struggles were never a discipline problem. They were a message problem. When you don't know what only you can say, every caption becomes a guessing game.
Your Message is a three-part excavation: three classes, each with homework that digs up the message only YOU carry.
Do the work, and the tool unlocks!! — creating content pieces built on YOUR messaging, in YOUR brand voice.
Your membership lives inside
COLLECTIBLE
Glow Up Club lives inside Collectible: a platform built specifically for jewelry brand owners, designed to support the whole journey.
The Pricing Calculator:
You know that second-guessing-your-prices thing? There's a tool for it. Walk through your real costs, your market positioning, and come out the other side with pricing you can actually stand behind.
My Goals:
All your goals in one place. Set them, track them, come back to them. So your business goals stop living in seventeen notebooks and start living where you can actually act on them.
A community space.
Ask questions, celebrate wins, get feedback, and connect with other jewelry designers who genuinely understand what you're building. Because growing a business is a whole lot easier when you're not doing it alone.
SILVER
Your foundation for showing up and selling consistently.
-
Monthly live strategy class with Anna
-
The 30-Day Sales Surge Challenge- start the day you join
-
Collectible access: all class replays, community, My Goals, Pricing Calculator
-
10% off all workshops and challenges
€ 39 /month or € 399 /year
GOLD
-
Everything in SILVER, plus the closest access to Anna outside 1:1.
-
2 monthly group coaching calls with Anna: bring your real business, get coached live
-
Your Message: three excavation classes unlock the tool that creates content in your brand voice
-
All coaching call replays, so you never miss the breakthroughs
€ 129 /month or € 1299 / year
Membership has a two-month minimum, because real strategy needs time to implement, and you deserve to see it work.
Choose your level of support
What's included
SILVER
Your foundation for showing up and selling consistently.
-
Monthly live strategy class with Anna
-
The 30-Day Sales Surge Challenge- start the day you join
-
Collectible access: all class replays, community, My Goals, Pricing Calculator
-
10% off all workshops and challenges
€ 39 /month or € 399 /year
GOLD
-
Everything in SILVER, plus the closest access to Anna outside 1:1.
-
2 monthly group coaching calls with Anna: bring your real business, get coached live
-
Your Message: three excavation classes unlock the tool that creates content in your brand voice
-
All coaching call replays, so you never miss the breakthroughs
€ 129 /month or € 1299 / year
Membership has a two-month minimum, because real strategy needs time to implement, and you deserve to see it work.
Choose your level of support
What's included
Choose your level of support
What's included
SILVER
Your foundation for showing up and selling consistently.
-
Monthly live strategy class with Anna
-
The 30-Day Sales Surge Challenge- start the day you join
-
Collectible access: all class replays, community, My Goals, Pricing Calculator
-
10% off all workshops and challenges
€ 39 /month or € 399 /year
GOLD
-
Everything in SILVER, plus the closest access to Anna outside 1:1.
-
2 monthly group coaching calls with Anna: bring your real business, get coached live
-
Your Message: three excavation classes unlock the tool that creates content in your brand voice
-
All coaching call replays, so you never miss the breakthroughs
€ 129 /month or € 1299 / year
Membership has a two-month minimum, because real strategy needs time to implement, and you deserve to see it work.
Where strategy meets somatics.
Glow Up Club is the only jewelry business membership that integrates nervous system work, feminine energy, and business strategy in one place.
You don’t need more tips...you need real transformation.
Hi, it's Piera from Italy! I'm thrilled to share my experience with you all. As a certified gemologist and passionate about jewelry, I've spent a decade in this luxury industry, serving as a business developer, jewelry expert, and gemologist.
I started following Anna, at the beginning without even really understanding what was I looking for, or what she was offering. I just felt attracted by her energy and knowledge, so I started attending her workshops, and immersing myself in her thoughts.
During a period when I felt stuck, unsatisfied, and misunderstood, I decided to join her program. It turned out to be the best gift I could give myself. So, what is it all about? Anna focuses on self-consciousness, personal growth, empowerment and money flow. In her calls, she navigates through each of my challenges, offering different perspectives and approaches to help me understand why I might be struggling.
Will Anna solve your problems? No. But you will, with her guidance. And that's precisely what she did for me. Joining her group calls feels like a breath of fresh air. My experience might differ from other women in the group—most of them are entrepreneurs, while I am currently an employee. But guess what, there are no rules to join, and we all go through periods where we encounter difficulties.
Talking to Anna allowed me to freely express myself about everything that is part of my life—both business and personal. I am happy to say that welcoming her positivity and expertise into my life has had a real positive impact on me. If you're considering joining her, I encourage you to take the leap. It might just be the breath of fresh air you need in your life, too.
Piera Evelina Brusca
Customer Support
What members say
Sara, Ouf by Sara
Working with Anna has been not only beneficial for my brand but also life-changing. Her coaching style exceeds for beyond business advice. I have grown exponentially as a mother, business owner, and woman. She cares deeply about everyone she works with, you’re not just another “client”. The weekly private mentorship calls are the highlight of my week. And the group mentoring program has really comforted me in knowing I’m not alone in this growth journey. Thank you Anna! I would be lost without your hand-holding
Priyanka, Nue fine jewelry
I’ve been working with Anna as a member since the very beginning. She’s been a constant support and is so knowledgeable when it comes to the world of marketing jewelry. Her positivity and realistic approach to life have been reassuring in difficult times. I don’t take advantage of all the perks but I know they are always there for me and when I use them I’m always grateful. She also makes the learning so much fun. I’ve taken part in multiple reel and story challenges and I have a very strong hold of content creation because of them. The community itself is also a great asset. It’s amazing to share your journey with jewelers around the world. We help each other constantly and have even met in other countries. It’s been three years now and I expect to be a member for a long time to come.
Alex, Luna Linx Jewellery
I’ve been a member of the glow up club for three years now and plan to stay for the long term. The support that I receive from Anna, and all of the jewellers in the community has been invaluable for my growth. Before I joined, I felt alone and directionless, and now I have a sisterhood to celebrate my wins and guide me through the challenging parts of running a business. I look forward to the coaching calls and get so much relief from Anna’s social tips and strategies that take away the guess work. Thanks to Glow Up Club, I have also made friends worldwide and met them in person. Who knew I would actually look forward to seeing a subscription fee leave my bank account every month!!
Eve, Eve Sprague Jewelry
“I made the plunge and I have currently surpassed what I made at my comfy, unfulfilling day job that pulled me away from my passion. This membership has helped open so many doors, and helped me believe in myself with guidance and support. I love it and Anna!”
Lindsay, Elle & Sons Jewelry
“I signed up for the two months not knowing what to expect but I have gained a wealth of knowledge and advice from the membership as well as the support group and other members. I feel a lot more confident selling and promoting myself since working with you. The value in your programs is much higher than I ever imagined.”
Member Results
Frequently Asked Questions
Led by Someone Who’s Walked in Your Shoes (and Sold to Clients like Yours)
I’ve spent over 10 years behind the scenes of luxury jewelry brands... from managing showrooms, selling at trade shows, running high-converting social media campaigns, and guiding 6- and 7-figure businesses.
What I teach isn’t theoretical.
It’s lived. Proven. And deeply tailored to the realities of running a jewelry business online.
Now I use everything I know about luxury sales, creative entrepreneurship, storytelling, and embodiment to help jewelers like you succeed in ways that feel authentic and aligned.
And yes... inside the Gold tier, you get direct access to me every month through live coaching calls where I help you refine your brand, your content, and your energy so it all feels aligned.
I have learned so much already from working with Anna over the past few months. There are so many things I didn't even know I didn't know, and being part of a group of other designers lets me learn from all the questions they ask, and issues that arise in their businesses, in addition to my own questions.
We cover so many topics in the membership, from marketing, to engagement, to breaking down our own limiting beliefs that are holding back our artistic and business development - I'm learning more from this membership than from any other course or program I've taken. Anna's true expertise as well as her unique mentoring style, and the experience levels of other members, makes this an incredible environment for learning and growth. I'm so glad I get to be a member of this amazing group!
Angela - Emberleigh Quinn